Low cost print services the print and design industry. By giving “low cost print solutions” they’re taking the mass work away from highly reputable printers, and delivering shoddy solutions. Below are some reasons to avoid low cost print solutions:
1. Quality & Services
We’ve seen our fair share of printed materials. The quality from a low cost printer cannot be judge against to a quality printer. Due to the high volume of traffic, quality control can often be bypassed and when you look at their business cards next to a more reputable supplier, you can really tell.
2. It Can Hurt Your Brand
Often, printed material is the first time a new client experiences your brand, so why to compromise on quality? “First impression is last impression” so make sure you’re making the right first impression with your printed materials.
3. Shoddy Customer Service
So you ignore everyone’s advice and order from a low cost printer. When your order arrives, the quality isn’t great, it doesn’t match the digital proof they sent and you wouldn’t be happy giving it to your clients, so, you call them, right?
Not so fast. Ringing them is easy, getting through to them isn’t. There are reports of people trying to call certain print suppliers and being on hold 20 minutes and up. Not acceptable. A quality print supplier is contactable and can answer any questions or queries you have. A service that is definitely worth paying that little bit extra for.
4. “Free” Just Doesn’t Exist
Some people are sucked into using low cost printing sites with a “free” printing offer. However, when trying to order, you find that you have to use a pre-designed template. Yes, you still get your business cards at an exceptionally low price, but they also come with the printer’s logo on the reverse side, or sometimes even a “snazzy” calendar. Free really doesn’t exist.
5. Their Websites Can Be Messy & Confusing
Lots of low cost print suppliers’ websites can be messy and confusing. After you have fought your way through the barrage of information and added on your “upgrades and extras”, that would come as standard from a reputable supplier.
6. They’re Not Really That Cheap
After all of your upgrades and extras that you shouldn’t have to pay for and once you pay the company to not advertise their services on the reverse of your card. Invest the extra money, it really is worth it.
7. Local/Reputable Printers Actually Care
When you go to a reputable printer, their customer service is second to none, the advice they have to offer can’t be matched and the print finishing is superb, why? Because they actually care about your work. These suppliers aren’t just looking to take your money. They’re highly professional people filled with the desire to deliver the highest quality goods at all times. Why? Because that’s how they build their business; with care, consistency and attention to detail. Bad printing reflects badly on their business, good printing results in repeat business and new clients.